What things should you do to grow your business?
Changes to the existing site. על 90% of all products on the website needs to have copy re written for it. This is a very time consuming but critical part of selling online. There is also the process of ensuring the stock in the shop mirrors the stock displayed on the website. This would save your team alot of time (and money) if they did not need to worry about applying credits and trying to chase the client for an alternative order. This is all downtime and is an operational cost which you don’t need with such a small team.
There is new functionality on your site which requires a member of your team to create up selling and cross selling relationships with all products. זהו תהליך ידני אך קריטי על מנת להעלות את ערך ההזמנה הממוצע (AOV).
שיווק בדואר אלקטרוני. לקח לך יותר משנה לשלוח קמפיין אחד (שעדיין לא יצא). קמפיינים שיווקיים בדוא"ל צריכים לצאת במרווחים שבועיים. צריך להקדיש זמן ליצירת הצעה, לנהל את הקמפיין ולבדוק את הנתונים הסטטיסטיים לאחר מכן כדי למדוד את יעילותו.
גידול מסדי נתונים. צריכות להיות יוזמות בצמיחה אגרסיבית של מסד הנתונים של הלקוחות שלך. ישנן דרכים רבות לפתח ביעילות הגרלות בחנויות הפיזיות שלך כדי לגרום ללקוחות פיזיים לספק את שמם וכתובת הדוא"ל שלהם עם הצטרפות לשיווק בדוא"ל. זה קהל שבוי שאתה מזניח. אתה צריך לדבר עם האנשים האלה באופן קבוע!
גוגל אדוורדס. Spending marketing dollars to ensure you are prominent in Google for key terms is critical and has been done by Exceed for you in the past with great results. Someone internally can be trained to manage this for you if you wish for this intellectual property to remain in house..
Australian Website(depending on your niche). There is huge demand for your products in Australia. You don’t need to worry about the capital costs of building physical stores in Australia, you need a website! The website can be managed from New Zealand with all fulfilment and logistics outsourced. This is a very common business model around the world.
This is just the beginning, but as I see it, the very basics in building the online division if your overall business.
*It’s important to note, this is not a blanket solution for all businesses but my recommendations for a particular business. I shared this email because it does have concepts which will apply to many online businesses.
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