What things should you do to grow your business?
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Changes to the existing site. Koniec 90% of all products on the website needs to have copy re written for it. This is a very time consuming but critical part of selling online. There is also the process of ensuring the stock in the shop mirrors the stock displayed on the website. This would save your team alot of time (and money) if they did not need to worry about applying credits and trying to chase the client for an alternative order. This is all downtime and is an operational cost which you don’t need with such a small team.
There is new functionality on your site which requires a member of your team to create up selling and cross selling relationships with all products. This is a manual process but critical in order to increase average order value (AOV).
Email Marketing. It has taken you over a year to send out one campaign (which still has not gone out yet). Email marketing campaigns should go out at weekly intervals. Time needs to be set aside to create an offer, manage the campaign and reviewing the stats afterwards to measure its effectiveness.
Database Growth. There needs to be initiatives in aggressively growing your customer database. There are many ways to effectively develop draws in your physical stores to prompt physical customers into providing their name and email address with an opt in for email marketing. This is a captive audience you are neglecting. You should be speaking to these people regularly!
Google Adwords. Spending marketing dollars to ensure you are prominent in Google for key terms is critical and has been done by Exceed for you in the past with great results. Someone internally can be trained to manage this for you if you wish for this intellectual property to remain in house..
Australian Website(depending on your niche). There is huge demand for your products in Australia. You don’t need to worry about the capital costs of building physical stores in Australia, you need a website! The website can be managed from New Zealand with all fulfilment and logistics outsourced. This is a very common business model around the world.
This is just the beginning, but as I see it, the very basics in building the online division if your overall business.
*It’s important to note, this is not a blanket solution for all businesses but my recommendations for a particular business. I shared this email because it does have concepts which will apply to many online businesses.
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