Yahoo Messenger wird heruntergefahren- Was können wir lernen, und wo sein Anwender gehen?



Yahoo Messenger, eine tragende Säule auf der Messaging-Szene seit seiner Einführung in 1998, rückt von ihren Dienste. Die zweite in einer Reihe von Pionier Instant Messenger (ICH BIN) Programme schließen ihre Türen (AOL Instant Messenger geschlossen im Dezember des vergangenen Jahres nach unten), Yahoo Messenger will shut down as of July 17th of this year. While two events aren’t necessarily a trend, it’s beginning to look like there will continue to be major shakeups in the IM market in the near future.

This momentous occasion, when one of the original trendsetters on the IM scene is shutting down, is an opportune time to reflect on where the IM field is going in the long term through Yahoo Messenger’s story. Every major change to the IM market such as this has wider implications than simply a program shutting down after 20 years of operations, and it’s important to analyze how Yahoo Messenger arrived at this moment.


Of course apart from the larger lessons learned there is a more immediate implication to Yahoo Messenger’s closure, namely where do its numerous current users turn to for their communication needs?

A Strong Start

Yahoo Messenger entered the market to much fanfare in 1998 as Yahoo! Pager, and has subsequently gone through many iterations. Yahoo Messenger was one of the first IM programs to offer customizable features such as musical notification tones and customized messaging windows, demonstrating a strong spirit of innovation in the beginning. Unfortunately this spirit did not continue to thrive in subsequent years, and coupled with a reduction of platforms and services in recent years, Yahoo Messenger bald fand viele seiner Nutzer attraktiver IM Optionen Migration.


Der aktuelle und zukünftige IM-Markt

Yahoo Messenger, ähnlich wie AOL Instant Messenger, kämpfte die Nutzerbasis angesichts der harten Konkurrenz von den Gleichen von Google zu erhalten, Facebook und WhatsApp. Ein Schwenk auf mobile Geräte zu konzentrieren gebracht einigen frühen Erfolg, aber war letztlich zu wenig zu spät. Yahoo Messenger hat auch mehrere seiner Funktionen und -Services zu beenden (einschließlich der sehr beliebten Rohstoffhändler Plattform). Diese zahlreichen Verschiebungen im Fokus und Ruhestand von Versionen und Features bedeuteten, dass Yahoo Messenger nie seine spezifische Nische gefunden, eine Lektion, die die Konkurrenzprodukte berücksichtigt sicher einnehmen.

Vielleicht ist die andere Lehre aus Geschichte Yahoo Messenger ist, dass im Bereich des IMS, Unternehmen müssen die richtige Balance zwischen Experiment und die Konzentration auf ihre einzigartigen Eigenschaften finden. Trying to do everything at once and constantly pivoting can lead to confusion among users and encourage them to move to programs offering a more stable experience. While this was the case for Yahoo Messenger which saw a reduction in user in recent years, the program continues to have a large number of dedicated users who will now need to choose an alternative program for their messaging needs.

No Immediate Successor

Along with the announcement that Yahoo Messenger is discontinuing its services, Yahoo informed its users that there is no current replacement product, although one is in the early experimentation phase. This leaves Yahoo users at a decision point as to where they turn for their next IM program. While there is no exact replacement, there are multiple options ranging from those similar to Yahoo Messenger in terms of interface and features, to those with an expanded features list and broader scope.

Below are 4 potential alternatives for Yahoo Messengers to choose from, each with its own unique features and user experience.

Ample Alternatives

  1. WhatsApp

One of the most popular messaging programs on the market, WhatsApp currently has over 1 bllion users around the world. Mush of WhatsApp’s success comes from its strong focus on mobile messaging. WhatsApp requires users to provide a relevant mobile phone number, and is still strongest on mobile platforms, meaning that this is a good option for Yahoo Messenger users who are looking for a mobile messaging alternative.

Brosix Instant Messenger

  1. Brosix IM

An instant messenger with a focus on users’ data security, Brosix Instant Messenger provides both freeware and team IM communication solutions. Brosix offers a free personal version similar in feel to Yahoo Messenger, and enterprise versions for businesses’ internal communication. Much of Brosix’s focus is on its enterprise version, making it a strong choice for those who have relied on Yahoo Messenger for internal team communication.

  1. Telegram

Telegram is a cloud based IM and voice over IP program with a strong privacy focus. Telegramm ermöglicht es Benutzern, sichere Sprach- und Text-Chats haben, sowie ein sichere Übertragung von Dateien (obwohl es eine Größenbeschränkung). Telegramm erfordert eine Handy-Nummer zur Überprüfung, so dass es eine weitere gute Option für Benutzer für ein sicheres mobiles Messaging-Programm suchen.

  1. ICQ

Vielleicht ist die am ähnlichsten Programm Yahoo Messenger in Bezug auf die Benutzeroberfläche, ICQ IM-Programm ist ein weiterer früher (ins Leben gerufen 2 Jahre vor Yahoo Messenger). Viele der Funktionen, die Angebote ICQ scheinen vertraut Yahoo Messenger-Nutzer, making it a good replacement option for those users looking for a similar experience.

In Conclusion

Yahoo Messenger’s closure is an important moment in the history of IM, one that can provide some insights in where the field is heading. While market watchers will certainly all have their own take on the issue, one thing is certain- in order to maintain relevance in the field of IM, businesses need to learn how to adapt their products to users’ needs and desires while not sacrificing their unique features.

Apart from its lessons for other IM businesses, Yahoo Messenger’s closure will also present thousands of current users with a choice as to which alternative program they bring their business. Luckily there are multiple strong options, meaning that the issue at hand is more choosing one that best fits their needs.

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